DESIGN "SUR MESURE" AND COLLABORATIVE SPIRIT
Today, undertaking sophisticated projects requires diverse talents which are practiced over an extremely broad spectrum of professions. These sets of skills may be applied to custom-made items. Over the years, within the agency I have developed an approach that respects the values of each brand and which pushes me ever further; to commit to a totally dedicated approach, which itself requires the capability of assembling a tailor-made team. It is this new approach that I wish to share with all those who enjoy this sort of teamwork, completely in tune with our times.
It is an ambitious project, but the result of a long reflection on the notion of service within the world of creation. It is a premium service for the VIP customer who is seeking a unique purchasing experience, but within a B to B environment.
A few dates...
1985 - Creation of the Aesthete agency. 1992 - First collaboration with BVLGARI and the launch of Eau Parfumée, followed by 15 years of creation for the brand from Rome. 1997 - Birth of Dior Addict, a new approach to lipstick. 2000 - Creation of The Different Company, starting from a blank page and laying the foundations for contemporary niche brands. 2005 - Artistic direction of Asprey in London.
2006 - Creation of Orchidée Impériale for Guerlain. 2008 - Artistic direction of Lalique. 2009 - Creation of the first Amore Pacific premium skincare product line. 2013 - Creation of 2 Chinese brands: Fei Tswei, a premium vineyard, and Inkstone Hotel, a 5-star establishment.
2016 - Creation of new design lipstick : Rouge Holic Exceptional Hera and Silk Intense LANEIGE - 2017 - Creation of the first perfume line of E-Mart, Mon Guerlain perfume and Mademoiselle Rochas - 2018 - Creation of Hera new male perfume and cream Manissimo and a new female fragrance Exceptional - 2018 - Creation of several lipsticks and skin care line for chinese beauty brand - 2018 - Creation of a makeup kit Lingerie de Peau for Guerlain -2019 - Creation of the niche perfume brand J.U.S - 2019 - Creation of the first Korean Make-up brand dedicated to the men - OH Top
In all, I have produced nearly 6,000 objects and concepts in 30 years of creation with my agency.
Thanks to you one and all for your desire to share new adventures of uncompromising creations, and always with eyes that shine.